For fans who have followed their journey from co-stars to real-life partners, this move comes as a refreshing departure from the growing trend of "content-driven" nuptials.
Keeping the 'Big Day' Personal
The offer, which would have seen their intimate moments broadcast to millions, was reportedly turned down flat. According to sources close to the couple, Vijay and Rashmika are firm about keeping their special day away from the glare of commercial cameras.“They have always been private people,” a source shared, noting that the couple prioritizes the sanctity of the ceremony over a massive payday.
For them, the focus remains on the emotional weight of exchanging vows in the presence of family and close friends, rather than creating a scripted spectacle for a digital platform. This decision follows a string of high-profile "OTT weddings" in the industry, but it seems the Arjun Reddy star and the Pushpa actress are charting a different path.
The Countdown to Udaipur
The wedding preparations are already in full swing. The couple is set to tie the knot on February 26, 2026, in the picturesque city of Udaipur. Known for its royal heritage and romantic landscapes, Udaipur provides the perfect backdrop for a ceremony that promises to be as elegant as it is private.While the main ceremony will be a tight-knit affair, the celebrations won't end in Rajasthan. Following the wedding, the couple is expected to host a grand reception in Hyderabad during the first week of March, allowing their industry colleagues and wider circle to celebrate their union.
High-Profile Invitations
Despite their quest for privacy, the wedding remains one of the most anticipated events in the South Indian film industry. Vijay Deverakonda was recently seen visiting Telangana Chief Minister A. Revanth Reddy to personally extend a wedding invitation, signaling that while the cameras might be barred, the guest list will certainly include some of the region's most influential figures.A Refreshing Stance in a Digital Age
In a world where every "I do" is often accompanied by a hashtag and a sponsorship deal, Vijay and Rashmika’s decision to say "no" to ₹60 crore sends a powerful message. It highlights a desire to reclaim the personal nature of marriage in an age of oversharing.As February 26 approaches, the excitement continues to build. Fans may not get a multi-episode docuseries on a streaming app, but they are witnessing something perhaps more rare: a celebrity couple choosing memory-making over money-making.